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Gildernew welcomes Sainsbury’s commitment to local sourcing

20 March, 2008


Sinn Féin Agriculture and Rural Development Minister Michelle Gildernew MP, MLA has welcomed Sainsbury's commitment to source local beef.

The Minister said:

"Sainsbury's commitment is a measure of good faith in the excellent fresh beef we have right here on our own doorstep. I hope that shoppers will think about how what they put in their baskets affects the bigger picture. By choosing locally produced beef, not only are you providing your family with nutritional goodness, but you are also voting for fewer food miles and supporting local producers in rural communities."

The Minister added:

"This is a welcome move at a very challenging time for local beef farmers and follows Sainsbury's commitment last November to source local lamb.

"Since becoming Minister I have met with most of the big retailers to discuss a range of current issues and while I have no influence over retail prices, I hope that these discussions will help support local producers and I intend to keep dialogue open. My Department continues to work closely with stakeholders to address the particular challenges facing the red meat sector and this boost from a major retailer could not have come at a better time." ENDS

Ms Gildernew also said that this move complemented the recently launched industry promotional campaign - Good Food is in Our Nature - aimed also at encouraging consumers to choose local produce.

NOTES TO EDITORS:

Sainsbury's recently announced that by the end of March 100% of its fresh beef sold locally will be sourced, processed and packed locally.

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