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De Brún calls for end to false advertising on airfares

8 July, 2008 - by Martina Anderson MEP

Bairbre de Brún MEP today called on the European Parliament to take action to "put an end to false advertising on airfares in the EU".

She was speaking in advance of an important vote in the European Parliament which will allow for better regulation of the airline industry.

Speaking from Strasbourg Ms de Brún: said:

"The European Parliament has an important opportunity to improve the situation of consumers by regulating the airline industry to ensure that consumers are not wilfully misled. By voting in favour of this report we can put an end to false advertising on airfares in the EU.

"While the increased accessibility of air travel to ordinary people is to be welcomed, the pressure on airlines to misrepresent their fares in advertising is immense due to increased competition and the scramble for market share.

"There should be a level playing field on advertising of airfares so that consumers can make informed choices rather than having to guess at the hidden costs in the offers from different airlines" ENDS

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