Gildernew launches innovative butchery partnership
Minister Michelle Gildernew today visited ASDA’s Westwood store in West Belfast to hear first-hand of the new ‘in-store’ butchery partnership which the multiple retailer recently announced with McGee’s Butchers.
McGee’s is a Dungannon based butchery business offering local meat products sourced largely from it’s own farm and local farmers. McGee’s will have responsibility for running the ASDA meat counter at Westwood using the McGee’s brand.
Minister Gildernew met Joe McGee and ASDA representatives during her visit to the store and congratulated them on the partnership.
She said: “By combining the convenience and value of a large scale multiple retailing operation with the quality and provenance associated with a local, highly respected butchery operation, you have managed to provide a package that meets all current and foreseeable market trends.
“The McGee’s brand is recognised as a quality, local meat and to integrate it into the in-store butchery counter of one of the world’s largest retail operations is a novel and innovative concept which I trust will pay dividends for all concerned – including the primary producers. Farmers have seen their share of the profit in the supply chain eroded over the years, so hopefully initiatives such as this will lead to better returns for producers and a more sustainable supply chain.”