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New poultry meat marketing standards good news for consumers - Gildernew

5 November, 2009

Minister Michelle Gildernew MP MLA has welcomed the recent European Commission's decision to extend the poultry meat marketing standards to poultry meat preparations.

Discussing the poultry meat decision, the Minister said: “The Commission’s decision in regards to poultry meat labelling is good news for local consumers. This change will mean that poultry meat preparations cannot be labelled as 'fresh' or 'chilled', if the poultry meat has been previously frozen. This is part of the Commission’s drive to take forward a series of changes to food legislation to help clarify labelling requirements.

“At the outset, I had lobbied for a 12 month deferment on this decision’s implementation by the Commission to give our industry more time to prepare for the change. I also pressed for Defra colleagues to support the overall measure and am disappointed that they did not.

The Minister added: "I recognise that this change will require changes to be made by local poultry manufacturers. Poultry meat products are a popular choice with consumers and these new rules, which are due to come into effect from May 2010, will enable consumers to make a better informed choice."

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