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ASDA engaged in Bully Boy Tactics says Kelly

15 March, 2011 - by Gerry Kelly

Gerry Kelly has slammed ASDA's bully boy tactics as they announced they are pulling out of a proposed North Belfast development when their drinks licence was rejected. The Sinn Fein MLA said;

"Pulling out of a huge development because they couldn't sell cheap drink is simply bully boy tactics by ASDA." said Kelly

This proposal would have regenerated the surrounding deprived communities providing local jobs, local investment and food shopping within walking distance for the community of Ardoyne and the Crumlin Road.

ASDA's aggressive marketing strategy is imposing a one size fits all model and it's take it or leave it for our community.
The courts rejection of ASDA's application for a drinks licence must be respected.

ASDA's treatment of local people is contemptible at a time when we are making every effort to deal with alcohol sales in a responsible, community orientated way." CRÍOCH

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