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Junior Minister Martina Anderson launches the “Bin it Now” campaign

6 October, 2011 - by Maeve McLaughlin

Junior Minister Martina Anderson today launched a bold new initiative aimed at reducing the numbers of illegal drugs circulating in Belfast.

The “Bin it Now” campaign has been developed by a working party of representatives from Belfast City Council, Community Restorative Justice, Falls Community Council, the Forum for Action on Substance Abuse and the PSNI.

The scheme aims to educate young people about the dangers of taking drugs and create a safe way for them to dispose of drugs through the introduction of the Drug Drop Safe.

Speaking at the Launch, the Minister said: “More and more young people are being drawn towards experimenting with illegal drugs these days, often without realising the possible consequences that can have a devastating effect on the rest of their lives. Education is key to eradicating drug misuse. By showing people the damage that taking or dealing drugs can cause we can help them to make informed choices.

“We need campaigns like “Bin it Now” that educate young people, parents and carers about the dangers of drugs. The introduction of a drugs bin is an excellent idea. Anything that helps get drugs off the streets is well worth the effort.”

During the event the Minister awarded prizes to the winners of a competition to design a logo for the scheme.

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