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Below cost selling costing exchequer up to €20 million per annum – McLellan

24 November, 2011

Sinn Féin's Cork East TD Sandra McLellan has called on the Government to ban the below cost selling of alcohol claiming it could save the exchequer as much as €20 million per annum.

Speaking today Deputy McLellan said:

“Figures released today by the National Off-Licence Association estimate that the 21% VAT rebate on the cost of losses, which retailers can claim back on alcohol sold below cost, could be worth up to €20 million each year to the exchequer.

“This practice is completely unacceptable. It perpetuates an already unhealthy relationship with alcohol that many people have, and lends itself to alcohol abuse and misuse. It is often a simple marketing ploy by retailers who use cheap alcohol as a loss-leader to encourage people into their stores.

“This figure is even more horrifying when we think of the effects of the government’s programme of austerity on ordinary families. €20 million would go some way to addressing some of the major cutbacks in health, education and social welfare which have been implemented and many more of which are planned for the upcoming budget.

“I am calling on the Government to address this issue as a matter of urgency.” ENDS

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