Sinn Féin - On Your Side

Sinn Fein call for consideration of legislation to limit the advertising of toys on TV

29 November, 2004

Sinn Féin Fermanagh South Tyrone MP Michelle Gildernew, has said that active consideration should be given to legislation to limit the advertising of toys.

Ms Gildernew said:

"From morning to night children are bombarded with toy advertising, christmas is weeks away and yet already, like many parents I go to bed at night dreaming of the latest toys on the market. Maybe it is time we considered limiting the amount of time given over to child specific advertising - this might help reduce the emotional and financial burden of Christmas for parents.

"In the 26 counties they are introducing legislation to curtail advertising for fast-food aimed at children, we should examine this legislation and look at introducing it here, alongside other legislation aimed at curtailing toy advertising. Let's make it clear, fast-food and toy companies are obviously only interested in one thing, making a buck, which is fair enough, but as an elected representative my priority is the well being of children and parents.

"Let me also commend the work of St Vincent de Paul which does such great work, particularly at this time of year. We all want to see happy smiling faces on Christmas morning but when you are buying toys, food and drink don't forget that as many as 32000 children here live in child poverty according to a report by Save The Children."

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