McElduff apologises for hurt caused by social media post
Statement from Sinn Féin MP Barry McElduff.
"I deleted a video post from my Twitter account this morning.
"When I posted the video I had not realised or imagined for a second that there was any possible link between the brand name of the bread and the Kingsmill anniversary.
"It was never my intention to hurt or cause offence to anyone and in particular to victims of the conflict who have suffered so grievously.
"I apologise unreservedly for the hurt and pain this post has caused."