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All Ireland tourism strategy offers fullest potential - Flanagan

4 July, 2013 - by Phil Flanagan

The Sinn Féin Deputy Chair of the Enterprise, Trade & Investment Committee Phil Flanagan MLA responding to today’s published tourism statistics said:

“It is deeply disappointing that despite all the emphasis put on the potential of significant growth within our tourism sector, and indeed the £11 million spent promoting ‘Brand Northern Ireland’ during 2012, that we have not seen an increase in the number of overseas visitors to the north of Ireland.

"The continuing efforts by the Tourism Minister Arlene Foster and by the Tourist Board to develop this 'Brand Northern Ireland' are continuing to damage our potential for growth in the tourism economy.

"All around the world people see the island of Ireland as a single entity; it is time those charged with promoting and developing our tourism sector recognised that reality as it would greatly enhance our attractiveness to potential visitors due to the wider product offering across Ireland.

"There is far greater potential in promoting Ireland as a single destination for visitors, by marketing attractions such as the Giants Causeway, Dublin City, the lakes of Fermanagh and the Cliffs of Moher as a single product. If we are going to take the potential for growth in the tourist economy seriously, then this the road of greater all-island integration we need to go down.”

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