Sinn Féin - On Your Side

Report backs argument for "Irish" branding of farming produce and products

6 December, 2004

Sinn Féin Agriculture Spokesperson, Fermanagh South Tyrone MP Michelle Gildernew has welcomed the publication of the Mintel Ireland report on the Food Services market which highlights the potential of the food services industry to "expand rapidly" if food suppliers and catering contractors use the "Irishness" of their products to their advantage.

Ms Gildernew said:

"This report sets down a clear challenge for the not just food services industry but also for the agri-industry in the north.

"Sinn Féin have consistently argued that there is already a well-established internationally recognised Irish brand that we should be building on.

"There is a worldwide reputation for the quality of Irish meat and dairy produce that we should be rightly proud of. It is vital for the future of the industry that we use every available tool to build on that reputation. This demands that the potential of the all-Ireland agenda is realised. If we are serious about the future of the agri-industry we must not miss out on the potential of building on the clean green image of the Ireland brand that is instantly recognisable throughout the world.

"The agri-industry is vital to our rural communities which play and should continue to play an important role in our economy. Any missed opportunity now is an opportunity denied to the industry, to our rural communities and to our economy." ENDS

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