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Anderson MEP welcomes European ruling on Tobacco packaging

4 May, 2016 - by Martina Anderson MEP

Sinn Féin MEP Martina Anderson has welcomed the European Court of Justice Dismissal of the final legal challenge by International Tobacco Companies, against the plain packaging directive.

Martina Anderson said:

“I welcome this outcome as it sends out the message that we will no longer allow multi-national tobacco conglomerates to play fast and loose with our children’s health.

“As of the 20th May all tobacco products across the EU will have to be produced in plain standardised packaging, taking the glamour factor out of advertising of these products that when used as the manufacturer intend results in the death of 50% of users.

“Retailers will have a twelve month grace period to sell off remaining stock before the new plain packaging rules will take full effect.

“The Directive is intended to make the packages less attractive especially to young people who are specifically targeted by the tobacco producers.

“I take great pleasure from the fact that I was the lead MEP (Shadow Rapporteur) ensuring the Tobacco Directive resulted in the new regulations passing through the EU Parliament.“I believe that not only will this Directive see a major reduction in the use of tobacco products but will help relieve the pressure on health budgets through the reduction of smoking related illnesses in all member states- preventing an estimated 700,000 premature deaths.”

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